webcom Toronto 2010

Sean Moffitt is one of North America's leading Social Influence Marketing professionals and has been an executive-level marketer, agency leader and consultant, in roles bridging the traditional and digital divide. He has led the client direction of Canada's best known brands at Molson, Guinness, Labatt, Procter & Gamble and others. As an answer to marketing's future, Sean has founded Agent Wildfire - a leading marketing, media and research firm dedicated to customer advocacy, social media, word of mouth, influencer marketing, online communities and buzz-building.

As a follow up to Wikinomics, Wikibrands represents Sean's first book and one of the more comprehensive views on how customer-facing functions get in the game. He speaks frequently on the subject of new marketing and media, has chaired the Canadian Marketing Association's "From Mass to Grass" Word of Mouth conference, operates as an executive marketing consultant to Don Tapscott's firm nGenera and helps executive and brand teams orchestrate their plans to succeed in the customer-controlled marketplace. You can also spot his rants and musings on the subject through his top-ranked blogs, "Buzz Canuck" & "Spreads Like Wildfire" and e-newsletter, "The Buzz Report," spearheads two leading Canadian executive networks "The League of Kickass Business People" and "The League of Kickass Under 30" and a number of other lifestyle media networks (Generation Go, TrednCity, The Influencers).